First: thank you. We found your content ourselves. You're already doing this work, and you said yes to doing a little more of it for free in the most important week of the year. We don't take that lightly.
This brief gives you the facts, the receipts and a few hooks. Everything else is yours.
The Ask
- Post at least one piece of content between now and Election Day, Tuesday, November 3. More is amazing. Earlier is better, because early voting ends this weekend.
- Pick any issue below (or more than one). Pick the one you actually care about. Your audience can tell.
- Your voice, your way. No approvals, no edits, no scripts to read. Use the facts here and make it sound like you.
- Send us the link when it's live by replying to our email or text, or just DM Atlas Media Strategies on whichever platform you posted on. Then share your analytics by November 10. That's it.
Why This Matters
The governor's race between Byron Donalds (R) and David Jolly (D) is close. Recent public polls range from a small Donalds lead to a small Jolly lead, mostly within a few points. The University of North Florida poll (Oct 12–19) has the race statistically tied: Donalds 49%, Jolly 47%, inside the poll's ±2.8-point margin of error. Jolly leads independents by 16 points. The New York Times/Siena poll released Oct 28 has a 4-point gap. In a race this close, who shows up decides it, and young voters, Black voters and Latino voters are the groups most likely to sit it out if nobody talks to them. You talk to them every day.
Turnout is neck and neck, and Democrats are slipping behind. As of Oct 28, about 3.5 million Floridians had voted. Republicans had cast 1,414,481 ballots and Democrats 1,379,826, a GOP edge of about 35,000. That gap grew from about 9,000 just two days earlier. Democrats lead in mail ballots, but Republicans are out-voting them at early voting sites. We need more Democrats and Dem-leaning independents to show up this weekend.
One stat worth knowing: in the NBC6/Telemundo Mason-Dixon poll, Black voters backed Jolly 76% to 10%, while Hispanic voters were nearly split, 48% Donalds to 43% Jolly. Latino turnout and persuasion are wide open.
Pick Your Issue
1. The governor's race (Donalds vs. Jolly)
2. No on Amendment 3
3. Turnout, turnout, turnout
Any issue below helps one of these three. If you're not sure where to start, start here.
Each issue has the core point, the receipts (with sources so you can link or screenshot them), and one sample line. Say it your way.
1. Vote NO on Amendment 3
Amendment 3 is sold as a property-tax cut, but it pulls billions out of the local budgets that pay for police, firefighters, EMS, parks and libraries, and it does nothing for renters.
- The Legislature's own Revenue Estimating Conference estimates it would cut property-tax revenue by about $11.8 billion a year.
- It gives no special relief to renters. Local governments may raise rates on less-protected property, which can include rental units.
- The Florida Sheriffs Association, the Florida State Fraternal Order of Police, Florida Professional Firefighters and the Florida Fire Chiefs Association all oppose it.
- The Yes side got $18 million from one source, Florida Realtors. The No committees raised about $680,000 combined, roughly 26 to 1.
- It needs 60% to pass. A UNF poll released Oct 21 had it at 50%. Every No vote counts.
2. Immigration and keeping Floridians safe
Donalds has promised to go even further than the current crackdown. Families with legal protections, and the local officials who serve them, are in his sights.
- He rejects any pathway to legal status for undocumented immigrants, and he voted for the $70 billion ICE and Border Patrol package. (N+ Univision interview)
- In Doral he said people whose TPS expires will be deported. (La Nación)
- He called Florida's crackdown “mission accomplished” and defended “Alligator Alcatraz.” (WPTV)
- He said due process is “a privilege reserved for American citizens.” The Constitution says it applies to “any person.” (Florida Politics)
- He says he would remove local officials who won't cooperate with ICE. (Miami Herald)
3. Health care
Donalds wants to scrap the Affordable Care Act and backed the federal cuts to Medicaid and food assistance.
- In his words: “Obamacare needs to go away.” (Fox News Radio)
- He voted for and defended the 2025 federal budget bill's Medicaid and SNAP changes, and said of Medicaid reductions, “I don't consider that a cut.” (ABC News; The Floridian)
4. Corruption and accountability
Donalds preached accountability on stock trading, then didn't follow the rules himself.
- A nonpartisan watchdog, Campaign Legal Center, filed an ethics complaint saying he and his wife made over 100 stock trades worth up to $1.6 million in 2022–2023 without filing the required disclosures under the STOCK Act.
- In 2022 he publicly called lawmakers who broke that law “disgraceful.”
5. AI data centers
Data centers use huge amounts of water and power, and AI money is backing Donalds.
- Donalds has received dozens of contributions from AI interests, including companies trying to build hyperscale data centers in Florida, as Politico reported. (Florida Phoenix)
- He opposes a statewide pause on data-center construction. (FOX 13)
- Nineteen Florida local governments have already paused or banned data centers. (Florida Phoenix)
6. Just vote: young, Black, Latino and Indigenous voters decide this
No issue needed. The message is simple: this race is close, and we decide it if we show up. Give people a plan.
- Election Day is Tuesday, Nov 3, 7 a.m. to 7 p.m. On Election Day you must vote at your assigned precinct.
- Early voting runs through at least Saturday, Oct 31, and many counties go through Sunday, Nov 1. You can vote at any early voting site in your county.
- Still have a mail ballot? It's too late to trust the mail. It must be received by 7 p.m. on Nov 3. Drop it at an early voting site during early voting, or at your Supervisor of Elections office. You can't drop it at your polling place on Election Day.
- Make a plan: MakeAPlanToVote.com (English) and PlanificaTuVotoFL.com (Spanish).
Hooks: Pick One or Bring Your Own
| Hook | Works for |
|---|---|
| “Nobody's paying me to say this.” | Any issue. It's true, and it builds trust. |
| “Florida's governor race is closer than you think.” | Turnout, any audience |
| “If you rent in Florida, Amendment 3 is not for you.” | No on 3, younger audiences |
| “Your mail ballot is still on your kitchen counter, isn't it?” | Make a plan to vote |
| “He said due process is a privilege for citizens only.” | Immigration, Latino audiences |
| “Who do you think is paying for those data centers?” | AI data centers |
Format: Your Choice (Tell Us Which One You Used)
Talking head to camera · Street / mic-in asking people if they've voted · Stitch or duet with a news clip · Green screen over a headline from the sources list · Carousel of the receipts · Stories with a countdown to Nov 3.
Timeline & Reporting
| When | What |
|---|---|
| Now through Sat, Oct 31 | Best window to post. Early voting is open and people can still drop off mail ballots. |
| Sun, Nov 1 – Mon, Nov 2 | Last early voting in many counties, then final reminders. |
| Tue, Nov 3 | Election Day. Polls open 7 a.m.–7 p.m. A same-day “go vote” post works great. |
| As soon as you post | Send us the link: reply to our email or text, or DM Atlas Media Strategies on the platform you posted on. |
| By Tue, Nov 10 | Send screenshots of your post insights: views, reach, likes, comments, shares, saves, average watch time, and audience location and age if you have them. We may call, email or text to collect them. |
Disclosure
This is volunteer content and you're not being paid for it. Every platform has its own rules about political content and partnerships, so please follow whatever applies to you. We're not lawyers, and we'd rather you check than guess.
Sources
- Amendment 3 revenue estimate, renters, school taxes: WLRN / The Conversation, July 31, 2026 — wlrn.org
- Amendment 3 opposition (sheriffs, FOP, firefighters, fire chiefs): FinanceBuzz; Florida Phoenix, Oct 21, 2026
- Amendment 3 spending ($18M from Florida Realtors vs. $680K): WPTV Investigates — wptv.com
- Amendment 3 polling (50% support, below the 60% needed): UNF poll via Florida Phoenix, Oct 21, 2026
- Ballots cast by party as of Oct 28, 2026 (R 1,414,481; D 1,379,826): Florida Division of Elections data via Yahoo News, Oct 29, 2026
- UNF Public Opinion Research Lab poll, Oct 12–19, 2026 (Donalds 49%, Jolly 47%, ±2.81 pts, 1,471 likely voters): FOX 13 Tampa Bay; Action News Jax
- New York Times/Siena poll of Florida likely voters, Oct 28, 2026 (Donalds 48%, Jolly 44%, ±3.9 pts): Siena Research Institute (sri.siena.edu); CNN
- Governor's race polling: NBC6/Telemundo/Mason-Dixon (nbcmiami.com); PollCheck polling average, Oct 27, 2026
- Donalds on amnesty and his ICE/Border Patrol funding vote: N+ Univision interview via CiberCuba, June 14, 2026
- Donalds on deporting people whose TPS expires: La Nación, Aug 2, 2026
- Donalds calls immigration crackdown 'mission accomplished,' defends Alligator Alcatraz: WPTV, June 10, 2026
- Donalds: due process 'a privilege reserved for American citizens': Florida Politics (Meet the Press Now)
- Donalds pledges to remove local officials who won't work with ICE: Miami Herald via The Brunswick News
- Donalds: 'Obamacare needs to go away': Fox News Radio via Tampa Free Press
- Donalds on Medicaid ('I don't consider that a cut'): ABC News, Feb 26, 2025
- Donalds defends 2025 budget bill's Medicaid and SNAP changes: The Floridian, July 7, 2025
- Stock-trade disclosure complaint (100+ trades, up to $1.6M): Campaign Legal Center, campaignlegal.org; Florida Bulldog
- Donalds called STOCK Act violations 'disgraceful' in 2022: The Capitolist
- AI and data-center money behind Donalds; 19 local pauses or bans: Florida Phoenix / WLRN, Sept 16, 2026
- Donalds opposes a statewide data-center pause: FOX 13 Tampa Bay, Sept 28, 2026
- Voting dates and mail-ballot rules: Lee County SOE (lee.vote); Florida Tribune; FIU Votes; VOTE411